Number 1 Global Skincare Brand Officially Launches Eucerin Range of Products in Nigeria
The Nigerian skincare industry just witnessed a major milestone with the official launch of Eucerin, the globally recognised dermatological skincare brand by Beiersdorf, makers of NIVEA. Held at the prestigious Marriott Hotel in Lagos on Friday March 28, 2025, the event brought together dermatologists, skincare experts, pharmacists, and beauty enthusiasts for an immersive experience into the science of safe and effective skincare.
L-R: Country Manager, Beiersdorf Nigeria, Oladele Adeyole; Regional Medical Manager, Africa & Middle East, Beiersdorf, Nathalie Gemayel; Consultant Dermatologist, UPTH & President, Nigerian Association of Dermatologists, Prof. Altraide Dandeson; Commercial Marketing Manager, Central, East & West Africa (CEWA), Beiersdorf, Victor Okafor; Consultant Dermatologist, LUTH & Vice President, Nigerian Association of Dermatologists, Dr. Ayesha Akinkugbe; General Manager, CEWA, Beiersdorf, Mathieu Levasseur, and United Kingdom’s award winning dermatologist and laser consultant, Prof. Firas Al Niami at the launch of Beiersdorf’s Eucerin in Ikeja, Lagos recently
Science Meets Skincare: Addressing Hyperpigmentation
For decades, many Nigerians have turned to harsh, unregulated bleaching products in the quest for even-toned skin. Recognising this challenge, Beiersdorf Nigeria introduced its Eucerin range of scientifically proven products with Thiamidol, a groundbreaking molecule designed to treat hyperpigmentation at its root without compromising the skin’s natural beauty. Unlike hydroquinone and other skin-lightening agents, Thiamidol is a safe, long-term solution that preserves the skin’s normal melanocytes, ensuring that Black skin remains beautiful and healthy.
Country Manager for Beiersdorf Nigeria, Oladele Adeyole, emphasised the urgency of addressing skin bleaching, referencing a 2021 NAFDAC warning about its prevalence. “Beauty is no longer just about healthcare and well-being; it has become a moral issue that needs to be addressed,” he stated, highlighting the need for safe, dermatologically-approved skincare solutions.
Beiersdorf’s General Manager for Central, East and West Africa, Mathieu Levasseur, reinforced the company’s long-standing presence in Nigeria through the NIVEA brand and expressed excitement about expanding with Eucerin, bringing a brand that is rooted in dermatological science and innovation.
- A safer alternative to hydroquinone
- Designed to target only problem areas without affecting normal pigmentation
- Non-toxic to melanocytes, preserving the integrity of Black skin
- Safe for long-term use, including during pregnancy
- Free from systemic absorption, ensuring safety at all levels
Real Results from Real Users
There were testimonials from users who had already experienced Eucerin’s products. Angela and Helen, two attendees, shared their journeys with the Day and Night Cream, Triple Effect Serum, SPF 50+ Sun & Blue Light Protection Cream, and Dual Serum. Their stories reinforced the effectiveness of the products, further solidifying Eucerin’s impact in the Nigerian skincare space.
A panel discussion was also led by Prof. Firas Al-Niaimi featuring top dermatologists, including Prof. Ayesha Akinkugbe, Dr. Cynthia Ebie, and Dr. Omatighene Enovo Obaro. The discussion covered product application, dosage, effectiveness, and the economic advantages of dermatologically approved treatments. They also emphasised the superior efficacy of Thiamidol, selected as the best human Tyrosinase inhibitor out of over 50,000 compounds.
A Grand Unveiling and an Exciting Future
As the event drew to a close, attendees witnessed a digital unveiling of the new Eucerin range, followed by interactive breakout sessions where they got hands-on experience with the products.
Dignitaries present included Prof. Dasetima Altraide, President of the Nigerian Association of Dermatologists (NAD), along with several esteemed dermatologists and pharmaceutical professionals. Their presence underscored the significance of this launch and its potential impact on skincare in Nigeria.
With Eucerin’s entry into the Nigerian market, Beiersdorf is championing a shift towards science-backed skincare that is safe, effective, and designed for diverse skin types. As more Nigerians seek solutions that nurture rather than damage their skin, Eucerin stands at the forefront, offering trusted dermatological care for the long term.
Tired & Triggered: A Late-Night Parenting Rant
It’s 8:21 PM, and I’m sitting on the floor between my children’s beds, typing away. The house is finally quiet, but my mind isn’t. I’m reflecting on the past few days—frustrating, overwhelming days.
I keep wondering: Is it me? Am I just stressed?
Or is it them? Are they just extra overactive this week?
It’s definitely them, right? Because, honestly, this week hasn’t even been that busy.
A few days ago, my son did something, and I spanked him. I don’t know if he was surprised because, while I’m a no-nonsense mum—full of consequences and threats—I rarely spank. But this day? This was one of those days. And honestly, I don’t regret it. It wasn’t one of those moments filled with guilt.
Why Are They Like This?
I don’t like this version of myself that I see when I’m pushed to my limits. The version where my kids act 100x worse when I’m around. Yes, I know it means they feel safe with me, but does it have to be this frustrating?
Why should it take them ten times longer to respond to me? Why do I have to repeat instructions like a broken record?
I’ve even started questioning the basics—like, how important is it really to take a bath every night? I mean, some people don’t bathe daily, right? What’s the actual worst that can happen if I let some things slide? If I let them keep ignoring me?
Motherhood vs. The Internet Version
Girrrrrllllll… I AM TIRED AND TRIGGERED!
I know it’s not just me, and I know it’s not just my kids either. But sometimes, it feels like my kids are the opposite of everyone else’s “good” and “well-behaved” children.
You know the ones—the perfectly captioned, aesthetically curated images with beige backdrops and an angelic child turning a new age. The ones where motherhood looks so effortless, so perfect. But on this side of the internet? Parenting isn’t perfect. My kids aren’t perfect. And right now, I’m just a tired mum, sitting on the floor in the dark, documenting this moment.
Someday Soon, This Too Shall Pass
It’s now 8:33 PM. One kid is still awake, tossing and turning, asking random questions—his restless mind refusing to shut down.
Boy, if you don’t sleep now…
Phew. I don’t know if this rant will make me feel better. But if nothing else, I want to remember this moment. Because someday soon, it will all converge and make sense. Someday soon, this too shall pass.
I still don’t know why my kids have been acting like this (maybe it’s the full moon?), but I’m holding onto hope that tomorrow will be a better day.

How to Play with Your Baby: Fun and Easy Activities for Brain Development
There’s a sweet spot in early motherhood, right around six weeks postpartum. The sleepless nights start to ease up (a little), your body feels somewhat healed, and you and your baby begin to settle into a rhythm. It’s a beautiful moment of peace. But if you’ve been through this before, you know it won’t last forever. Soon enough, your once-sleepy newborn will transform into an alert, wiggly, and curious little human who is eager to engage with the world. And when that happens, you might find yourself wondering: What am I supposed to do with this child?
The good news? There are simple, brain-boosting activities you can incorporate into your daily routine that will not only nurture your baby’s development but also make your days more enjoyable and meaningful. Here are some ideas:
Brain-Boosting Activities for Your Growing Baby
1. Talk with Your Baby
Never assume your baby doesn’t understand. Long before they can speak, they are absorbing every word, tone, and facial expression. Narrate your daily activities—whether you're changing a diaper, making a cup of tea, or folding laundry. Describe what you see, what you’re doing, and even how you feel. This constant exposure to language lays the foundation for their speech and cognitive development.
2. Engage in Sensory Play
Babies learn best through their senses—touch, sight, smell, sound, and taste. Simple sensory experiences, like letting your baby stay a little longer in the bath to explore the feeling of water, walking outdoors so they can take in new sights and sounds, or offering safe textures to touch, help develop their brain connections. Be intentional about creating sensory-rich moments throughout the day.
3. Read Books Together
Reading is one of the most powerful tools for language development. Even if your baby doesn’t understand the words yet, hearing your voice and seeing the rhythm of sentences helps them build early literacy skills. Plus, books expose them to a variety of words and sounds they might not hear in everyday conversations.
4. Be Mindful of Patterns
It’s easy to slip into the habit of seeing your baby as an interruption to your schedule rather than an active participant in your day. Resist the urge to feel frustrated when your baby does what babies do—pulling things, scattering toys, not napping when you’d hoped. Instead of fighting it, embrace the moment. Shift your perspective to view these instances as opportunities to connect, teach, and engage rather than obstacles.
5. Invest in Open-Ended Toys
Open-ended toys are those that can be used in multiple ways—building blocks, stacking cups, wooden animals, or scarves for pretend play. These toys grow with your child and encourage creativity, problem-solving, and independent play. Unlike single-purpose toys, open-ended ones offer endless possibilities for exploration.
6. Take the Guesswork Out of Play
If you’re feeling overwhelmed about how to incorporate purposeful play into your routine, consider a done-for-you Playriculum. This structured yet flexible play guide helps you engage your little one in meaningful, developmentally appropriate activities without the stress of planning it all yourself. It’s the perfect tool for busy parents who want to nurture their child’s growth through play but don’t have the time to research and create activities from scratch.
Final Thoughts
That peaceful postpartum phase may be fleeting, but with intentional engagement and the right tools, you can make the transition into active babyhood smoother and more fulfilling. Enjoy these moments, lean into play, and remember—you’re not just passing the time; you’re shaping a curious and confident learner.
Ready to make play easier and more intentional? Check out the Playriculum and start integrating effortless, brain-boosting activities into your home today!

2024 Blog Report and 2025 Blog Goals
For about 2 years now, I've been in a limbo as to how to go about blogging. My account has been growing and that made me so anxious. Don't get me wrong, I'm grateful for the growth but growth comes with exposure. I don't mind a little more people greeting me but you see my kids.... They didn't sign up for it you know? When people started calling them "Cuddles" in real life is when I knew it was real.
Like, how much is too much for me to share for strangers to not feel like they know my kids?
I wish I could wave a magic wand for people to know how to draw the line and not act like they know my kids in public because of their mother. You know? Instead of just calling their names, ask like you just met them because in reality you just met them. Don't leave the child confused as to why "this person is so excited to see me, I don't even know them"
It's been a hard hurdle to cross and it made me draw into my shell. I know that was not the basis for my blog in the first place.
It's a place of authenticity, vulnerability and truth about my motherhood journey and how can I share my motherhood journey without oversharing details about my children's lives? That's been where I don't know how to balance it but I will try again.
I still share about our Homeschool and while that is impactful, I still want to write for the me in motherhood, me that doesn't have friends that they text all the time about what's happening on their journey, me that still relies on Google, me that feels like it's a burden to ask people for anything. I want to still write for her, let her know she's not alone and I'm just trying to find a balance.
One thing I've kept up though, is my blog goals. I have documented my journey of growing my blog income and I took some time to review my goals for last year. If I tell you that this year was the easiest to review why?
Lol. I didn't set any goals.
See I was TIRED!!! Mentally, physically and emotionally. I think it's because I had a baby and I still went went went, I was drowning in anxiety and I just wanted it to be over and it was rest that finally did it for me.
I still made some money. I never in my wildest dream thought that it was possible. I even predicted that in my yearly post and I am grateful for it and it showed me that anything is possible.
This was what I wrote last year, let's see how I did;
I am not traveling with the kids this year (except I get a sponsorship)I didn't travel to anywhere, I didn't get any sponsorship.I am not paying for any course or product to help me "grow" and definitely no more ads class.I paid o, I paid but I didn't do any Facebook ads class. Hallelujah!I am not pursuing any ambition for this business.Honestly didn't and I am glad.I will do whatever I want to do at my pace in terms of products and webinars that I really want to create.I created one product and did 2 Webinars.Above all trusting God with everything.Leaned on him totally
What was I able to achieve this year,
- Instagram grew to 18k Followers
- I was interviewed by BBC News for the 2nd time in my career.
- I was on the radio 3 times
- Interviewed by Ikeja Records & Lagos Mums
- Spoke at 6 events
- Trademarked my business
- Grew our community to 100+ people
- Add 3 more products
This year, I want to set some goals only to keep me motivated but I don't want to set goals that will make me anxious and draw me back to the place of "hustling". I will work hard but that hustling mindset, phew! I don't want it again.
What are my goals?
- Have 1 post that is more vulnerable every month.
- Visit and review 50 - 60 places with the kids
- Increase my revenue by marketing the products we already have.
- Grow my Instagram to 20k - 25k
- Organize Homeschooling Conversations
- Work with 5 major brands within my niche
If you would like to work with me this year, either to review your product, advertise your product to my audience, review your kid's play place or your family-friendly country, etc. please send an email to thecuddleblog@gmail.com with the subject "Request for Media Kit"

Places to take your kids in Lekki: Skate City Purple Mall Review
Looking for an exciting activity that gets everyone moving and having fun?
We discovered just the place—Skate City at Purple Mall, Lekki. From skating thrills to hoverboard adventures, our visit was packed with laughter and memorable moments. Whether you’re a parent looking for a way to keep the kids active or an adult wanting to try something different, Skate City offers a unique experience for all.
Here’s a detailed rundown of our visit, what we loved, and a few tips to make your outing even more enjoyable.
The Experience
Skate City is designed with families in mind, offering an array of activities in a vibrant and safe environment. From the moment we walked in, the atmosphere was inviting. From kids to adults, this is a space for both beginners and pros to have fun, no matter their skill level. We had a good laugh watching adults get a hang of skating.
Things to Note Before You Go
- Pack Your Socks: If you’re planning to skate, socks are a must. It’s a small detail and they will provide you one but it's better to go with yours.
- Hoverboard Fun for Younger Kids: For little ones are not allowed to skate, the hoverboard is an excellent alternative. It’s easy to use, and they’ll love the sense of independence it offers.
- You will sign a waiver: You will be required to sign a waiver absorbing them of the liability of any injuries while skating.
What We Loved About Skate City
- Friendly Staff: The staff were incredibly welcoming and patient, especially with first-timers. They provided guidance and made everyone feel at ease.
- Variety of Activities: From skating, hoverboarding to arcade game &VR, there’s something for everyone. Whether you’re a kid or an adult, you’ll find an activity to suit your energy level.
- Clean and Safe Environment: The venue is well-maintained(It's still new), with safety being a top priority. This gave us peace of mind as the kids zoomed around having the time of their lives.
Areas for Improvement
While our experience was overwhelmingly positive, there’s room for growth. When the venue gets busy, it can feel a bit understaffed. Adding more team members during peak hours would ensure everyone gets the attention and assistance they need.
Pricing
One of the great things about Skate City is that it’s affordable for the experience it offers.
- Skating: ₦6,000/hour (ages 5 and above)
- Hoverboard: ₦4,000/10 minutes
For a family outing, it’s a worthwhile investment in fun, laughter, and memories.
Why We Recommend Skate City
We can’t rave enough about how much fun we had at Skate City. It’s a fantastic spot to bond with the kids, get active, and try something new. The mix of friendly service, exciting activities, and affordability makes it a must-visit destination for families in Lekki.Cuddly Loves Rating: 5/5
This outing earned a perfect score on our Cuddly Loves scale. It’s an experience we’ll be talking about for weeks to come and one we’re sure you’ll love too.
Whether you’re zipping around the skating rink or mastering the hoverboard, one thing is certain—you’ll leave with a big smile on your face!
Have you been to Skate City? Share your experiences in the comments below—I’d love to hear your thoughts!
My name is Tomilola and I am passionate about parents giving their children diverse experiences through places they visit and playbased activities. Click to see all the play activities you can engage your kids with.

Tips To Raise Confident & Independent Children - A Homeschooling Mum's Perspective
Raising Confident and Independent Children: Building Foundations for Wholesome Adulthood
As parents, one of our key roles is to nurture qualities that help our children grow into wholesome adults who can confidently and effectively function within society. Confidence and independence are not just admirable traits; they are pillars that contribute to a child's sense of self-worth and ability to navigate the world. In this article, I'll share how I intentionally work to build confidence and independence in my children through simple, everyday actions that encourage autonomy, respect for boundaries, and decision-making skills.
1. Letting Them Walk Ahead:
One of the small but significant ways I encourage independence is by letting my children walk ahead of me in safe, familiar environments. This seemingly simple act gives them the chance to interact with people they meet on their own terms. I've found that when they encounter someone, they naturally greet and begin a conversation, which allows them to engage socially without my immediate presence. This approach fosters both social confidence and a sense of responsibility, knowing they can handle these situations independently.
2. Allowing Them to Speak for Themselves:
When people ask my children questions directly, I make a conscious effort not to speak on their behalf. This isn't always easy; sometimes they take a moment to gather their thoughts, or they might be hesitant. However, I believe in giving them the space to respond on their own terms. If they give an incorrect answer, I hold off on correcting it immediately, allowing them to manage the conversation. Later, I’ll gently clarify things to help them learn without feeling undermined. This small act reinforces their confidence in self-expression and gives them the chance to represent themselves authentically.
3. Creating an Environment that Promotes Independence:
Our home setup plays a huge role in encouraging independence. While we may not have child-sized versions of everything, I make sure that essentials—like resources and play materials—are accessible. Our home environment is flexible, with dedicated areas for play and even indoor activities like skating and scootering. Clear boundaries help my children understand their space, encouraging them to act autonomously within defined limits. They don’t have to come to me every time they want to try something; they know what is allowed and can explore confidently within those boundaries.
4. Equipping Them for Decision-Making:
Independence thrives on the ability to make choices. I frequently reiterate family rules so my children know the boundaries and expectations clearly. This approach empowers them to act with independence, even when I'm not directly supervising. Low-stakes decision-making opportunities, like choosing between play activities or setting small goals, teach them to assess options and make decisions.
5. Encouraging Their Successes:
Positive reinforcement is powerful for confidence building. I make it a point to acknowledge when my children make decisions, follow through with tasks independently, or respect the family’s boundaries. By recognizing these small moments, they understand that their efforts are noticed and valued. This boosts their self-esteem and reinforces their sense of autonomy, as they start to associate independence with achievement and self-respect.
Conclusion
As we guide our children on their journey to adulthood, fostering independence and confidence lays a strong foundation for their future. Remember, children need to experience autonomy to truly understand its value. When they are encouraged to make choices and operate within boundaries, confidence naturally grows as a byproduct. Teaching independence in a safe and supportive environment equips them with life skills that will serve them well into adulthood, empowering them to become resilient, capable individuals ready to take on the world.
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How parents can be more involved in their children's education: The Unsung Hero of Education
Parental involvement in a child's education is often touted as a key factor in academic success. Yet, the nuances and complexities of this role are frequently overlooked. While the traditional model of school-based learning remains the norm in many societies, the rise of alternative education methods, such as homeschooling, is challenging our perceptions of parental involvement.
Whether a child attends a traditional school or is homeschooled, the role of parents as primary educators cannot be overstated. This involvement extends far beyond simply ensuring homework is completed or attending parent-teacher meetings. It encompasses creating a supportive learning environment at home, fostering a love of learning, and actively participating in a child's educational journey.
The Traditional School Setting
In the conventional school system, parental involvement typically manifests in various forms:
- Communication: Regular interaction with teachers through phone calls, emails, or conferences.
- Support: Assisting with homework, providing a quiet study space, and ensuring adequate sleep and nutrition.
- Participation: Attending school events, volunteering, and serving on school committees.
- Advocacy: Representing the child's interests and needs within the school system.
While these forms of involvement are undoubtedly valuable, it's essential to recognize that they often represent the tip of the iceberg. Deeper engagement involves understanding a child's intelligence, collaborating with teachers to develop individualized learning plans, and nurturing a lifelong curiosity for knowledge.
This post is sponsored by Gradely. Gradely empowers parents with personalised learning resources, so you can take charge of their progress and help them succeed in school and in life. Download the app on iOS and App store.
The Homeschooling Paradigm
Homeschooling offers a unique opportunity for parents to take a more hands-on approach to education. While it demands significant time and dedication, it also provides unparalleled flexibility and customization. Effective homeschooling requires:
- Curriculum Development: Creating or selecting a curriculum that aligns with the child's learning goals and interests.
- Instruction: Delivering lessons and providing guidance in various subjects.
- Assessment: Monitoring progress and adapting teaching strategies as needed.
- Socialization: Facilitating opportunities for interaction with peers through extracurricular activities and co-op groups.
It's crucial to remember that homeschooling is not simply a solitary endeavor. Parents who homeschool often form supportive communities and seek guidance from experienced homeschooling families.
Breaking Barriers
Regardless of the educational path chosen, overcoming challenges and fostering a positive learning environment are common to both traditional schooling and homeschooling. Factors such as socioeconomic status, cultural background, and parental education levels can significantly impact the level of involvement.
To bridge these gaps, schools, communities, and policymakers must work together to provide resources, support, and encouragement for all parents. By empowering parents to become active participants in their children's education, we can create a more equitable and effective learning ecosystem.
Ultimately, the success of any educational approach hinges on the strength of the parent-child relationship and the commitment to lifelong learning. Whether in the classroom or at the kitchen table, parents are the cornerstone of a child's educational journey.
How do you see parental involvement shaping the future of education? Share your thoughts in the comments below.